![]() ![]() They know that a market prediction could come in handy with a customer later in the day so they jot it down and bring it up. A great key account manager never settles for what they already know and are constantly looking to learn and absorb new information. Okay, maybe not everything, but it would sure be nice if they did. Now that we’ve covered the broad definition of a great key account manager, here are some of the specific skills and attributes to look for in your team as well as candidates for the role.Īs key account managers and advocates for the role, we like to think that they are the best and know pretty much everything already. Customers crave individual attention and a great key account manager will give it to them. ![]() The solutions they propose are tailor-made and not a one-size-fits-all quick fix that any company could use. They have a feel for how they like to do things and what challenges their business is facing both externally and internally. Great key account managers also understand the dynamics of their customer’s individual business. They follow industry news so they know about their clients’ next big moves and can also get a feel for where the industry is headed and what their competitors might be plotting next. To us, great key account managers know their customers and their industries from the inside out. Stacking these talents together makes a great key account manager highly effective at conquering their roles and delivering results for their customers. In our view, a great key account manager will possess a handful of qualifications, talents, and skills that, when combined, result in a customer experience and success rate like no other. Our Definition of a Great Key Account Manager So, what separates the good key account managers from the great ones? As people that like to think we know a thing or two about the field, here are some of the things we look out for. You competitors are working their tails off to hire the next best account manager for their team-are you? Of course, you don’t actively search out candidates that merely check off the qualifications box, but you might inadvertently get lost and fail to see the forest through the trees on a resumé. Whatever your industry is, it’s far too competitive to settle for good enough. If you only went for “good,” you’d end up with mixed results. It doesn’t matter if you’re recruiting wideouts in the NFL, line cooks at a restaurant, or key account managers to grow your revenue, great is always better than good. In any field, when we’re hiring a new person to fill a role, we want to make sure that we pick a great candidate. ![]()
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